Job Description
Job Purpose: The Digital Marketing Specialist will be responsible for the planning, execution and optimization of company’s online marketing efforts. The ideal candidate will be tech-savvy, graphic oriented and passionate about all aspects of marketing and technology.
Job Responsibilities:
– Development & implement of the overall digital marketing strategy
– Digital Marketing Specialist must present creative ideas for content marketing
– Design graphics usingAdobe Creative Cloud software applications, including InDesign, Photoshop, and Illustrator.
– Create, develop, and execute professional digital marketing materials.
– Create original graphics, infographics, and designs according to brand guidelines.
– Create and monitor email marketing campaigns; ensuring design and layouts of emails are optimized, user and mobile-friendly.
– Plan, implement, manage, monitor and upgrade the organization’s website.
– Analyze website’s key performance metrics and competitive trending.
– Respond to and troubleshoot all website issues.
– Track, report, and analyzewebsite analytics and PPC initiatives and campaigns.
– Perform ongoing keyword discovery, expansion, and optimization
– Research and implement search engine optimization recommendations
– Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.
– Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
Job Requirements:
– Tech-savvy young & dynamic individuals with1-3 years of digital marketing experience.
– Bachelor’s degree in IT / Marketingfrom one of the recognized universities in UAE preferred.
– Very strong understanding ofwebsites, apps, digital content, and SEO is mandatory.
– Excellent knowledge & experience ingrowing marketing strategies for start-up businessespreferred.
– Strong experience in maintaining & managing company websites and social media platforms.
– Experience as a Graphic Designer with a strong portfolio of illustrations or other graphics
– Able to manage multiple projects, workload and priorities.– Excellent interpersonal and communication skills.
– In-depth experience with website analytics tools.
– Knowledge of ranking factors and search engine algorithms.
–SEO Expert ; Up-to-date with the latest trends andbest practices in SEO and SEM.
– Solid understanding of performance marketing, conversion, and online customer acquisition. Plans and executes all web, SEO/SEM, database marketing, email, social media, an …
1. Monthly Salary :AED 2,000 – 3,999 plus Benefits
2. Minimum Work Experience : 1-3 years (Fresh Grads with relevant exposure welcome to apply) |
